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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Cauberghe, Verolien"
~subject:"Interaktive Medien"
~type_genre:"Article in journal"
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Interaktive Medien
Interactive media
2
Advertising
1
Advertising effects
1
Brand image
1
Computerspiel
1
Fernsehprogramm
1
Fernsehwerbung
1
Markenimage
1
Product Placement
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Product placement
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Psychology of advertising
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Television advertising
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Television programme
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Video game
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Cauberghe, Verolien
Antheunis, Marjolijn L.
1
Blankson, Charles
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Chen, Lily Shui-lien
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Cheng, Julian Ming Sung
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Geuens, Maggie
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Hill, Ronald Paul
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Kazakova, Snezhanka
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Kim, Eunice
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Kwon, Eun Sook
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McQuarrie, Edward F.
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Miller, Jessica
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Moran, Nora
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Neijens, Peter C.
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Noort, Guda van
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Pelsmacker, Patrick de
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Rauwers, Fabiënne
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Slabbinck, Hendrik
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Sung, Yongjun
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Tessitore, Tina
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Verlegh, Peeter W. J.
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Vermeir, Iris
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Voorveld, Hilde
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
2
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
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