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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Fransen, Marieke L."
~subject:"Consumer behaviour"
~subject:"Fernsehwerbung"
~subject:"Sponsoring"
~subject:"Television advertising"
~subject:"Viral marketing"
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Consumer behaviour
Fernsehwerbung
Sponsoring
Television advertising
Viral marketing
Advertising
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2
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Werbewirkung
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Werbung
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Creative media advertising
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Feldforschung
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Internet marketing
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Online-Marketing
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field experiment
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guerilla marketing
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non-traditional advertising
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perceived humor
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perceived persuasive intent
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perceived surprise
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perceived value
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persuasion
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Fransen, Marieke L.
Pelsmacker, Patrick de
6
Dens, Nathalie
5
Matthes, Jörg
4
Reijmersdal, Eva A. van
4
Buijzen, Moniek
3
Chang, Chun-Tuan
3
Diehl, Sandra
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Eisend, Martin
3
Ko, Eunju
3
Mueller, Barbara
3
Naderer, Brigitte
3
Rozendaal, Esther
3
Russell, Cristel Antonia
3
Smit, Edith G.
3
Till, Brian
3
Avramova, Yana R.
2
Bernritter, Stefan F.
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Boerman, Sophie C.
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Bui, M̃y
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Cauberghe, Verolien
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Chang, Chingching
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Chang, Hua
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Cheong, Yunjae
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Gentry, James W.
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Geuens, Maggie
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Ham, Chang-Dae
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Herrmann, Jean-Luc
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Hudders, Liselot
2
Jun, Sunkyu
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Kim, Kihan
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Knoll, Johannes
2
Koinig, Isabell
2
Neijens, Peter C.
2
Noort, Guda van
2
Rauwers, Fabiënne
2
Riet, Jonathan van 't
2
Taylor, Charles Raymond
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Wilson, Rick T.
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Abdourazakou, Yann
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
2
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Fransen, Marieke L.
;
Verlegh, Peeter W. J.
;
Kirmani, Amna
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011298749
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