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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Hofstede, Geert"
~person:"Wang, Haizhong"
~person:"Zimmermann, Klaus F."
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Hofstede, Geert
Wang, Haizhong
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International journal of advertising : the quarterly review of marketing communications
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International handbook on the economics of migration
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Culturally incongruent messages in international advertising
Cui, Geng
;
Yang, Xiaoyan
;
Wang, Haizhong
;
Liu, Hongyan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 355-376
Persistent link: https://www.econbiz.de/10009557907
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2
The Hofstede model : applications to global branding and advertising strategy and research
Mooij, Marieke K. de
;
Hofstede, Geert
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10003944659
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