//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Knoll, Johannes"
~subject:"Fernsehwerbung"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Fernsehwerbung
Internet marketing
Advertising effects
2
Online-Marketing
2
Werbewirkung
2
Advertising
1
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Product Placement
1
Product placement
1
Social Web
1
Social network
1
Social web
1
Soziales Netzwerk
1
Web 2.0 technologies
1
Web 2.0-Technologien
1
Werbung
1
advertising
1
advertising effects
1
brand familiarity
1
brand personality
1
parasocial interaction
1
product placement
1
research agenda
1
review
1
social media
1
social network sites
1
web 2.0
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Knoll, Johannes
Rozendaal, Esther
4
Smit, Edith G.
4
Bernritter, Stefan F.
3
Noort, Guda van
3
Reijmersdal, Eva A. van
3
Voorveld, Hilde
3
Buijzen, Moniek
2
Cauberghe, Veroline
2
Cheng, Julian Ming Sung
2
Choi, Sejung Marina
2
Ham, Chang-Dae
2
Hudders, Liselot
2
Ketelaar, Paul E.
2
Kim, Mikyoung
2
Li, Hairong
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Pelsmacker, Patrick de
2
Rauwers, Fabiënne
2
Song, Ji Hee
2
Taylor, Charles Raymond
2
An, Soontae
1
Anghelcev, George
1
Antheunis, Marjolijn L.
1
Araujo, Theo
1
Baxter, Stacey M.
1
Bernard, Françoise
1
Biswas, Abhijit
1
Blankson, Charles
1
Boerman, Sophie C.
1
Boutsouki, Christina
1
Bove, Liliana L.
1
Boyland, Emma
1
Carlson, Les
1
Chae, Heeju
1
Chan, Kelvyn Ka Fuk
1
Chen, Der Chao
1
Chen, Lily Shui-lien
1
Chun, Kwang Yeun
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
1
Journal of promotion management : JPM
1
Research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising in social media : a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
Saved in:
2
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->