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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Paek, Hye-jin"
~subject:"Marketingmanagement"
~subject:"Werbewirkung"
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Peer or expert? : the persuasive impact of YouTube public service announcement producers
Paek, Hye-jin
;
Hove, Thomas
;
Jeong, Hyun Ju
;
Kim, Mikyoung
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 161-188
Persistent link: https://www.econbiz.de/10008936310
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