//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Reijmersdal, Eva A. van"
~person:"Varan, Duane"
~subject:"Corporate disclosure"
~subject:"Fernsehen"
~subject:"Visual perception"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Television advertising"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Corporate disclosure
Fernsehen
Visual perception
Fernsehwerbung
2
Product Placement
2
Product placement
2
Television advertising
2
Advertising effects
1
Auskunftspflicht
1
Consumer behaviour
1
Disclosure regulation
1
Konsumentenverhalten
1
Netherlands
1
Niederlande
1
Public relations
1
Sponsoring
1
Sponsorship
1
Unternehmenspublizität
1
Werbewirkung
1
brand placement
1
disclosure
1
involvement
1
memory
1
recall
1
recognition
1
sponsorship
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Reijmersdal, Eva A. van
Varan, Duane
Beal, Virginia
1
Boerman, Sophie C.
1
Neijens, Peter C.
1
Romaniuk, Jenni
1
Sharp, Byron
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of promotion management : JPM
2
Journal of business research : JBR
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->