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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Wang, Kai-Yu"
~subject:"Soziale Integration"
~subject:"Sprache"
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Soziale Integration
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International journal of advertising : the quarterly review of marketing communications
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Creating an effective code-switched ad for monolinguals : the influence of brand origin and
foreign
language
familiarity
Lin, Ying-Ching
;
Wang, Kai-Yu
;
Hsieh, Jun-Yi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 613-631
Persistent link: https://www.econbiz.de/10011849206
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