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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Persönlichkeitspsychologie"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Mikroform"
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Konsumentenverhalten
Persönlichkeitspsychologie
Advertising
2
Advertising effects
2
Consumer behaviour
2
Gender
2
Gender studies
2
Geschlecht
2
Geschlechterforschung
2
Werbewirkung
2
Werbung
2
Cognition
1
Female and male gender role stereotyping
1
Kognition
1
Social role
1
Soziale Rolle
1
cognitive resistance
1
consumer responses
1
masculinity
1
need for uniqueness (NFU)
1
non-stereotypical gender role (NSGR) advertising
1
perceived novelty
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regression
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self-construal (SC)
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Chu, Kyounghee
1
De Meulenaer, Sarah
1
Dens, Nathalie
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Eisend, Martin
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Kim, Ji Yoon
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Lee, Doo-Hee
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Pelsmacker, Patrick de
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing management : MM
8
Journal of consumer behaviour : an international research review
7
Gender in management : an international journal
4
Journal of business research : JBR
4
The service industries journal
4
International journal of entrepreneurship and small business
3
Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
3
International business and economics research journal
2
International entrepreneurship and management journal
2
International journal of consumer studies
2
Journal of business ethics : JOBE
2
Journal of small business and entrepreneurship : JSBE
2
Management learning : the journal for managerial and organizational learning
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
2
Accounting, auditing & accountability journal
1
Business research quarterly : BRQ
1
Critical perspectives on accounting : an international journal for social and organizational accountability
1
Entrepreneurship and regional development : an international journal
1
Entrepreneurship, theory and practice : ET & P
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Feminist economics
1
Global business and finance review
1
Human relations
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of entrepreneurial behavior & research
1
International journal of gender and entrepreneurship
1
International journal of hospitality management
1
International journal of innovation and regional development : IJIRD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
International journal of management, economics and social sciences : IJMESS
1
International journal of services, economics and management
1
International small business journal : ISBJ
1
International small business journal : researching entrepreneurship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of career development
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ECONIS (ZBW)
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How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
2
The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee
;
Lee, Doo-Hee
;
Kim, Ji Yoon
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 106-134
Persistent link: https://www.econbiz.de/10011547965
Saved in:
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