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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Advertising"
~subject:"Altruismus"
~subject:"Self-interest"
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Altruismus
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Chang, Chun-tuan
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Lee, Yu-kang
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International journal of advertising : the quarterly review of marketing communications
International review on public and non-profit marketing
4
Journal of nonprofit & public sector marketing
4
Journal of business research : JBR
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Journal of marketing
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International journal of advertising : the review of marketing communications
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Journal of marketing communications
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Business analyst : a refereed journal of Shri Ram College of Commerce
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International journal of Islamic and Middle Eastern finance and management
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International journal of electronic commerce : IJEC
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International journal of nonprofit & voluntary sector marketing
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International journal of nonprofit and voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Islamic marketing
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Journal of business and psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of promotion management : innovations in planning and applied research
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Journal of sport management : the official journal of the North American Society of Sport Management
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Management research review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Psychologie zwischen Glauben und Wissen(schaft)
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The "I"of the beholder : how gender differences and self-referencing influence charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 447-478
Persistent link: https://www.econbiz.de/10009301337
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2
Effects of message framing, vivideness congruency and statistical framing on responses to charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 195-220
Persistent link: https://www.econbiz.de/10003978075
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