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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Auslandsgeschäft"
~subject:"Globalization"
~subject:"Standardization"
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International journal of advertising : the quarterly review of marketing communications
Journal of international marketing
24
Journal of business research : JBR
21
International marketing review
20
Journal of global marketing
16
Journal of international consumer marketing
8
Effects of globalization on the firm
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European journal of marketing : EJM
6
International business review : the official journal of the European International Business Academy
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International marketing ; Vol. 2
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SpringerLink / Bücher
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Europäische Hochschulschriften / 5
5
Management international review : mir ; journal of international business
5
Asia Pacific journal of marketing and logistics
4
Journal of international entrepreneurship
4
Journal of world business : JWB
4
Marketing in the new global order : challenges and opportunities
4
Marketing theory
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The global market : developing a strategy to manage across borders
4
Administrative Sciences : open access journal
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Best practices in international marketing
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Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
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European journal of international management : EJIM
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International business and economics research journal
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International journal of business and globalisation : IJBG
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International journal of emerging markets
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing ; Vol. 1
3
International marketing ; Vol. V
3
Journal of Islamic marketing
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Marketing : ZFP ; journal of research and management
3
Research handbook on export marketing
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Springer eBook Collection / Business and Management
3
Analyzing the cultural diversity of consumers in the global marketplace
2
Baltic journal of management
2
China-focused cases : selected winners of the CEIBS global case contest
2
Contributions to Economics
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Creating a sustainable competitive position : ethical challenges for international firms
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Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
2
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
3
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Saved in:
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