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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Deutschland"
~subject:"Ethnic group"
~subject:"International marketing"
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
29
Discussion paper series / IZA
22
International marketing review
19
Journal of international consumer marketing
16
Journal of global marketing
14
Journal of international marketing
14
IZA Discussion Paper
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Handbook of research on international advertising
9
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Cross cultural management : an international journal
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International journal of business and globalisation : IJBG
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Cross-cultural and critical perspectives on brands
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European journal of international management : EJIM
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International business review : the official journal of the European International Business Academy
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International journal of export marketing
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Internationales Management im Umbruch : globalisierungsbedingte Einwirkungen auf Theorie und Praxis internationaler Unternehmensführung
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Journal of economic behavior & organization : JEBO
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Journal of economic psychology : research in economic psychology and behavioral economics
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
2
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
3
Culturally incongruent messages in international advertising
Cui, Geng
;
Yang, Xiaoyan
;
Wang, Haizhong
;
Liu, Hongyan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 355-376
Persistent link: https://www.econbiz.de/10009557907
Saved in:
4
The Hofstede model : applications to global branding and advertising strategy and research
Mooij, Marieke K. de
;
Hofstede, Geert
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10003944659
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