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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Fernsehprogramm"
~subject:"Internet marketing"
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Fernsehprogramm
Internet marketing
Advertising effects
5
Werbewirkung
5
Film
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Film industry
4
Filmwirtschaft
4
Product Placement
4
Product placement
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USA
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United States
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Advertising
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Comparison
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Vergleich
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Werbung
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movies
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Brand management
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Colombia
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Consumer behaviour
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Film production
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Filmproduktion
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Gewalt
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Jugendliche
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Kino
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Kolumbien
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Konsumentenverhalten
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Markenführung
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Movie theatre
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Musical performance
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Musikveranstaltung
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Online-Marketing
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Place marketing
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Choi, Sejung Marina
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Debernitz, Lidia
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Karray, Salma
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Lee, Teajun David
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International journal of advertising : the quarterly review of marketing communications
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
12
Zur Ökonomie der Unterhaltungsproduktion
7
ADBI Working Paper
3
Journal of advertising research
3
Journal of travel and tourism marketing
3
The American journal of economics and sociology
3
The journal of media economics
3
Tourism management : research, policies, practice
3
HWWA-Report
2
International journal of advertising : the review of marketing communications
2
International screen industries
2
Journal of business research : JBR
2
Journal of economics & management
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Reports and papers on mass communication
2
Working papers / ADB Institute
2
A BFI book
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Advances in media, entertainment, and the arts (AMEA) book series
1
An American Enterprise Institute/Ballinger publication
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Applied economics letters
1
Arts and the market
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
BLM-Schriftenreihe
1
Champs visuels
1
Cogent business & management
1
Crowdfunding : the corporate era
1
Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
1
Electronic commerce research
1
Employee relations
1
Expert journal of marketing
1
Film, Fernsehen, Medienkultur
1
Global economic review
1
Global studies
1
HWWA-Report : Forschungsarbeiten von Mitarbeitern des Hamburgischen Welt-Wirtschafts-Archivs (HWWA)
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The effectiveness of movie trailer advertising
Karray, Salma
;
Debernitz, Lidia
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 368-392
Persistent link: https://www.econbiz.de/10011689884
Saved in:
2
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
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