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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Markedness Model"
~subject:"Soziale Integration"
~subject:"Sprache"
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Markedness Model
Soziale Integration
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Language
3
Advertising
2
Advertising effects
2
Mehrsprachigkeit
2
Multilingualism
2
Werbewirkung
2
code-switching
2
language
2
Brand image
1
Brand management
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Consumer behaviour
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Designation of origin
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Foreign language
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Fremdsprache
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Herkunftsbezeichnung
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Hispanic
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Hispanics
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Hispano-Amerikaner
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Konsumentenverhalten
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Lateinamerika
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Latin America
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Markenführung
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Markenimage
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Print advertising
1
Printwerbung
1
South Korea
1
Südkorea
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Werbung
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ad effectiveness
1
advertising
1
bilinguals
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brand origin
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foreign language familiarity
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standardization strategies
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stereotypes
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transliteration
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Ahn, Jungsun
1
Alvarez, Cecilia M. O.
1
De-La-Torre, Ricardo León
1
Hsieh, Jun-Yi
1
La Ferle, Carrie
1
Lee, Doohwang
1
Lin, Ying-Ching
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International journal of advertising : the quarterly review of marketing communications
Discussion paper series / IZA
40
IZA Discussion Paper
15
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
15
Advances in educational technologies and instructional design (AETID) book series
9
CESifo working papers
8
Empirica : journal of european economics
7
European journal of international management : EJIM
7
Higher School of Economics Research Paper
7
IZA world of labor : evidence-based policy making
7
Prizren social science journal
7
International journal of cross cultural management : CCM
6
Journal of business research : JBR
6
CESifo Working Paper Series
5
Discussion paper / Centre for Economic Policy Research
5
Economics of education review
5
Journal of world business : JWB
5
Labour economics : official journal of the European Association of Labour Economists
5
AICEI proceedings
4
Discussion paper series
4
Discussion papers / CEPR
4
ECARES working paper
4
European research studies
4
International business review : the official journal of the European International Business Academy
4
Journal of development economics
4
Journal of economic behavior & organization : JEBO
4
Journal of teaching in international business
4
Advances in linguistics and communication studies (ALCS) book series
3
European economic review : EER
3
GLO discussion paper
3
International review of economics & finance : IREF
3
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of international consumer marketing
3
Ruhr economic papers
3
The Palgrave handbook of the economics and language
3
The international journal of human resource management
3
Working paper
3
AKI-Forschungsbilanz
2
Applied economics letters
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Creating an effective code-switched ad for monolinguals : the influence of brand origin and
foreign
language
familiarity
Lin, Ying-Ching
;
Wang, Kai-Yu
;
Hsieh, Jun-Yi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 613-631
Persistent link: https://www.econbiz.de/10011849206
Saved in:
2
Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals
Alvarez, Cecilia M. O.
;
Uribe, Rodrigo
;
De-La-Torre, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 975-993
Persistent link: https://www.econbiz.de/10011859177
Saved in:
3
Language and advertising effectiveness : code-switching in the Korean marketplace
Ahn, Jungsun
;
La Ferle, Carrie
;
Lee, Doohwang
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 477-495
Persistent link: https://www.econbiz.de/10011707426
Saved in:
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