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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Markenführung"
~subject:"Web 2.0 technologies"
~subject:"Werbewirkung"
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
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International journal of electronic business
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Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Social media listening and monitoring for business applications
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Tourism sensemaking : strategies to give meaning to experience
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Building consumer-brand relationship in luxury brand management
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Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
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ERIM report series research in management
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East China Normal University scientific reports : subseries on data science and engineering
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HMD : Praxis der Wirtschaftsinformatik
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of sport management and marketing : IJSMM
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Journal of vacation marketing : an international journal
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Lecture notes in business information processing : LNBIP
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Managing consumer services : factory or theater?
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Proceedings of the 12th European Conference on Knowledge Management ; Vol. 2
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The effects of ad-context congruency on responses to advertising in blogs : exploring the role of issue involvement
Segev, Sigal
;
Wang, Weirui
;
Fernandes, Juliana
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10010256889
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