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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Rossiter, John R.
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International journal of advertising : the quarterly review of marketing communications
Working paper series
17
Journal of business research : JBR
8
Australasian marketing journal
6
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of Consumer Research
5
Journal of advertising research
4
Marketing theory
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of Business Research
3
Journal of advertising : official publication of the American Academy of Advertising
3
Marketing letters : a journal of research in marketing
3
AMS review : official publication of the Academy of Marketing Science
2
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of Consumer Behaviour
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Journal of consumer behaviour : an international research review
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Journal of marketing communications
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Journal of marketing research : JMR
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Psychology & marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising and consumer psychology
1
Australian Journal of Management
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Cutting edge international research
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International advertising and communication : current insights and empirical findings
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Journal of Economic Psychology
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Journal of consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing management : MM
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Journal of marketing theory and practice
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Journal of retailing
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
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Major theoretical debates and contemporary issues in marketing theory
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McGraw-Hill series in marketing
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Operations research, Management science : OR MS ; the international literature digest
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Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
Saved in:
2
Fancy a coffee with Friends in "Central Perk"? : reverse product placement, fictional brands and purchase intention
Rossiter, John R.
;
Percy, Larry
;
Lynn, Theodore
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 399-417
Persistent link: https://www.econbiz.de/10009789457
Saved in:
3
How the roles of advertising merely appear to have changed
Rossiter, John R.
;
Percy, Larry
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 391-398
Persistent link: https://www.econbiz.de/10009789458
Saved in:
4
How the roles of advertising merely appear to have changed
Rossiter, John R
;
Percy, Larry
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 391-398
Persistent link: https://www.econbiz.de/10010165501
Saved in:
5
What "advertising knowledge" comprises and how to get it
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 774-785
Persistent link: https://www.econbiz.de/10009407837
Saved in:
6
What 'advertising knowledge' comprises and how to get it
Rossiter, John R
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 774-786
Persistent link: https://www.econbiz.de/10009806773
Saved in:
7
Tailor-made single-item measures of doubly concrete constructs
Bergkvist, Lars
;
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 607-621
Persistent link: https://www.econbiz.de/10003887888
Saved in:
8
Tailor-made single-item measures of doubly concrete constructs
Bergkvist, Lars
;
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 607-622
Persistent link: https://www.econbiz.de/10008318521
Saved in:
9
Qualitative research rules
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
27
(
2008
)
5
,
pp. 909-920
Persistent link: https://www.econbiz.de/10008148129
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