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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to
foreign
markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
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