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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
The journal of product & brand management
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Entrepreneurship in the Digital Era : Case Studies, Approaches, and Tools for Ecosystems, Business Models, and Technologies
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The logo matters : the effect of the logo type on the attitude towards co-products
Heberle, Antonia
;
Gierl, Heribert
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011799710
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