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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
Information systems research : ISR
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Tourism management : research, policies, practice
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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International journal of contemporary hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of electronic commerce research : JECR
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Journal of hospitality marketing & management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ZEW discussion papers
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing communications
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Journal of retailing and consumer services
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MPRA Paper
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Technological forecasting & social change : an international journal
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CESifo Working Paper
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CESifo working papers
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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International journal of technology marketing : IJTMkt
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Internet Policy Review
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Journal of destination marketing & management
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Journal of promotion management : innovations in planning and applied research
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Journal of vacation marketing
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The journal of product & brand management
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Business horizons
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The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
2
Peer or expert? : the persuasive impact of YouTube public service announcement producers
Paek, Hye-jin
;
Hove, Thomas
;
Jeong, Hyun Ju
;
Kim, Mikyoung
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 161-188
Persistent link: https://www.econbiz.de/10008936310
Saved in:
3
From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
Saved in:
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