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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : JPM"
~person:"Chung, Hwiman"
~subject:"Markenführung"
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Chung, Hwiman
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International journal of advertising : the review of marketing communications
International journal of consumer studies
Journal of marketing management : MM
Journal of promotion management : JPM
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Creating online brand personality : the role of personal difference
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
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