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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Assimakopoulos, Costas"
~subject:"Markenführung"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Assimakopoulos, Costas
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International journal of advertising : the review of marketing communications
International journal of internet marketing and advertising : IJIMA
International review on public and non-profit marketing
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Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
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