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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Delphi technique"
~subject:"Experten"
~subject:"Innovation management"
~subject:"Online-Marketing"
~subject:"Social Web"
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Delphi technique
Experten
Innovation management
Online-Marketing
Social Web
Consumer behaviour
2
Konsumentenverhalten
2
Advertising
1
Advertising definition
1
Advertising effects
1
Definition
1
Delphi method
1
Delphi-Methode
1
Experiment
1
Expert interviews
1
Influencer marketing
1
Instagram
1
Interactive media
1
Interaktive Medien
1
Internet
1
Internet marketing
1
New product development
1
Produktentwicklung
1
Social relations
1
Social web
1
Soziale Beziehungen
1
Werbewirkung
1
Werbung
1
comparison of definitions
1
consumer behaviour
1
dimenions of advertising
1
effect size
1
experimental study
1
expert interaction
1
field experiments
1
interpersonal interaction
1
narrative persuasion
1
new-product adoption
1
product innovations
1
realistic stimulus exposure
1
replication
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sponsorship disclosure
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Botzenhardt, Achim Harald
1
Campbell, Colin M.
1
Heinrich, Daniel
1
Kerr, Gayle
1
Richards, Jef
1
Wang, Alex
1
Published in...
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International journal of advertising : the review of marketing communications
International journal of internet marketing and advertising : IJIMA
Expert journal of marketing
13
ERIM report series research in management
6
Journal of business research : JBR
4
Journal of travel and tourism marketing
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic business
2
Journal of electronic commerce research : JECR
2
Journal of fashion marketing and management
2
Journal of management information systems : JMIS
2
Journal of risk and financial management : JRFM
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Baltic journal of management
1
Business horizons
1
DRUID working paper
1
Doctoral thesis / Luleå University of Technology
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Enlightening tourism : ET ; a pathmaking journal
1
European research on management and business economics
1
Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
1
Global journal of business research : GJBR
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business excellence
1
International journal of business performance and supply chain modelling
1
International journal of commerce and management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of entrepreneurship and small business : IJESB
1
International journal of logistics economics and globalisation
1
International journal of management and marketing research : IJMMR
1
International journal of management and network economics : IJMNE
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of physical distribution and logistics management
1
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Consensus and disagreement between online peer and
expert
recommendations
Wang, Alex
- In:
International journal of internet marketing and …
4
(
2007/08
)
4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10003739602
Saved in:
2
Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
Saved in:
3
Just small talk? : the impact
of
interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald
;
Heinrich, Daniel
;
Campbell, …
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
Saved in:
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