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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of networking and virtual organisations : IJNVO"
~person:"Lou, Chen"
~subject:"Social Web"
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Lou, Chen
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International journal of advertising : the review of marketing communications
International journal of networking and virtual organisations : IJNVO
Journal of advertising
1
Journal of current issues and research in advertising
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
2
Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Hudders, Liselot
;
Lou, Chen
;
De Brabandere, Marloes
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
Saved in:
3
Something social, something entertaining? : how digital content marketing augments consumer experience and brand loyalty
Lou, Chen
;
Xie, Quan
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 376-402
Persistent link: https://www.econbiz.de/10012586666
Saved in:
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