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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of production research"
~language:"eng"
~subject:"Cause-Related Marketing"
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Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
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