//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Choi, Yung Kyun"
~subject:"Celebrity endorsement"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeeffizienz"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Celebrity endorsement
Markenführung
Advertising effects
5
Werbewirkung
5
Advertising
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbung
4
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
social media
3
Advertising effectiveness
1
Brand
1
Brand management
1
Celebrity-Werbung
1
Croatia
1
Envy
1
Film industry
1
Filmwirtschaft
1
Gewalt
1
Humor
1
Humor advertising
1
Kroatien
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Personality psychology
1
Persönlichkeitspsychologie
1
Psychology of advertising
1
Social media influencer
1
South Korea
1
Südkorea
1
USA
1
United States
1
Violence
1
Viral marketing
1
Virales Marketing
1
Werbepsychologie
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Choi, Yung Kyun
Ko, Eunju
3
Matthes, Jörg
3
Naderer, Brigitte
3
Guitart, Ivan A.
2
Hayes, Jameson L.
2
Ono, Akinori
2
Pauwels, Koen
2
Pelsmacker, Patrick de
2
Aksehirli, Zeynep
1
An, Donghwy
1
Anglada-Tort, Manuel
1
Applequist, Janelle
1
Babin, Barry J.
1
Babin, Laurie A.
1
Backhaus, Max
1
Balasubramanian, Siva Kumar
1
Bartsch, Fabian
1
Beatson, Amanda T.
1
Beckert, Johannes
1
Bintinger, Simone
1
Bock, Dora
1
Boerman, Sophie C.
1
Borchers, Nils S.
1
Boutsouki, Christina
1
Bowman, Douglas
1
Breves, Priska
1
Brison, Natasha T.
1
Britt, Brian
1
Britt, Brian C.
1
Burmester, Alexa B.
1
Carter, Erin Percival
1
Chang, Chingching
1
Chang, Hua
1
Choi, Jeonghye
1
Choi, Sung Tae
1
Choi, Sungchul
1
Choi, Yonglim
1
Clement, Michel
1
Collins, Alice Ford
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->