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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Ko, Eunju"
~subject:"Celebrity endorsement"
~subject:"Markenführung"
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Celebrity endorsement
Markenführung
Advertising effects
3
Brand management
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Luxury goods
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Ko, Eunju
Matthes, Jörg
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International journal of advertising : the review of marketing communications
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
3
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UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
2
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
3
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
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