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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of retail & distribution management"
~person:"Monroe, Kent B."
~subject:"Preismanagement"
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International journal of advertising : the review of marketing communications
International journal of retail & distribution management
Journal of the Academy of Marketing Science
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The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan
;
Monroe, Kent B.
- In:
International journal of retail & distribution management
37
(
2009
)
8/9
,
pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
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