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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Psychology & marketing"
~person:"Janssen, Loes"
~person:"Kang, Moon Young"
~person:"Ko, Yong Jae"
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Celebrity endorsement
5
Celebrity-Werbung
5
Advertising effects
4
Werbewirkung
4
Athletes
3
Sportler
3
Consumer behaviour
2
Konsumentenverhalten
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celebrity endorsement
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Advertising
1
Associative memory network model
1
Athlete endorsement
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Athlete reputational crisis
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Brand management
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Cognition
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Cognitive dissonance
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Credibility
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Firm value
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Internet marketing
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Kognition
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Markenführung
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Online-Marketing
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Psychology of advertising
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Reputation
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South Korea
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Südkorea
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Tobin’s Q
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Unternehmenswert
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Werbepsychologie
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Werbung
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adoptive network models
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advertising effectiveness
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athlete brands
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brand management
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Janssen, Loes
Kang, Moon Young
Ko, Yong Jae
Roy, Subhadip
3
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2
Fleck, Nathalie
2
Ilicic, Jasmina
2
Kim, Sojung
2
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International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
Psychology & marketing
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1
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
3
The effect of celebrity endorsement on sustainable firm value : evidence from the Korean telecommunications industry
Kang, Moon Young
;
Choi, Yonglim
;
Choi, Jeonghye
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 563-576
Persistent link: https://www.econbiz.de/10012200292
Saved in:
4
Reconsidering the role of fit in celebrity endorsement : associative-propositional evaluation (APE) accounts of endorsement effectiveness
Chang, Yonghwan
;
Ko, Yong Jae
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 678-691
Persistent link: https://www.econbiz.de/10011560100
Saved in:
5
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
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