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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Borchers, Nils S."
~person:"Kang, Moon Young"
~person:"Lord, Kenneth R."
~subject:"Netherlands"
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Advertising effects
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Celebrity endorsement
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Consumer behaviour
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attractiveness
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celebrity endorsers
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firm value
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influencer marketing
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multiple endorsements
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parasocial relationship
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persuasion knowledge
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social-comparison effects
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Borchers, Nils S.
Kang, Moon Young
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International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
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Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers
Lord, Kenneth R.
;
Putrevu, Sanjay
;
Collins, Alice Ford
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 489-505
Persistent link: https://www.econbiz.de/10012200276
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