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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Janssen, Loes"
~person:"Kang, Moon Young"
~person:"Ko, Yong Jae"
~subject:"Markenführung"
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Markenführung
Advertising effects
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International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
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Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
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