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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~subject:"Celebrity endorsement"
~subject:"Markenführung"
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Search: subject_exact:"Werbeeffizienz"
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Celebrity endorsement
Markenführung
Advertising effects
405
Werbewirkung
405
Consumer behaviour
277
Konsumentenverhalten
277
Advertising
273
Werbung
269
Internet marketing
126
Online-Marketing
126
Brand management
93
Brand image
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Markenimage
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Social Web
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Social web
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Brand
44
Markenartikel
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Emotion
43
Psychology of advertising
27
Werbepsychologie
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Celebrity-Werbung
25
advertising
22
Cognition
21
Kognition
21
Product Placement
21
Product placement
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Personality psychology
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Persönlichkeitspsychologie
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Experiment
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Marketing management
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Marketingmanagement
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Gender
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Geschlecht
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Public relations
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Öffentlichkeitsarbeit
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persuasion knowledge
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Bibliometrics
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106
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Matthes, Jörg
4
Ko, Eunju
3
Naderer, Brigitte
3
Teng, Lefa
3
Choi, Yung Kyun
2
Dens, Nathalie
2
Dwivedi, Yogesh Kumar
2
Foti, Lianne
2
Ghosh, Tathagata
2
Guzman, Francisco
2
Hayes, Jameson L.
2
Ono, Akinori
2
Pelsmacker, Patrick de
2
Sreejesh, S.
2
Taylor, Charles Raymond
2
Wagner, Udo
2
Wolfsteiner, Elisabeth
2
Albert, Noël
1
Altobello, Suzanne A.
1
Ambroise, Laure
1
An, Donghwy
1
Anglada-Tort, Manuel
1
Applequist, Janelle
1
Arsena, Ashley
1
Baack, Daniel W.
1
Baalbaki, Sally
1
Bagozzi, Richard P.
1
Balasubramanian, Siva Kumar
1
Bartsch, Fabian
1
Bauer, Brittney C.
1
Baum, Matthias
1
Beatson, Amanda T.
1
Beckert, Johannes
1
Bellman, Steven
1
Bhattacharya, Abhi
1
Bintinger, Simone
1
Bock, Dora
1
Boerman, Sophie C.
1
Bogomolova, Svetlana
1
Borchers, Nils S.
1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
Journal of marketing communications
44
International journal of advertising : the quarterly review of marketing communications
37
Journal of promotion management : JPM
36
Psychology & marketing
36
The journal of product & brand management
34
Journal of advertising research
30
Journal of promotion management : innovations in planning and applied research
26
The journal of brand management : an international journal
26
Journal of retailing and consumer services
22
International journal of internet marketing and advertising : IJIMA
18
Marketing letters : a journal of research in marketing
17
Marketing : ZFP ; journal of research and management
16
SpringerLink / Bücher
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of sports marketing & sponsorship
15
Marketing intelligence & planning
13
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of global marketing
12
Asia Pacific journal of marketing and logistics
11
European journal of marketing : EJM
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of strategic marketing
10
Journal of marketing research : JMR
9
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
International journal of hospitality management
8
Journal of current issues and research in advertising
8
Journal of international consumer marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Young consumers : insight and ideas for responsible marketers
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of marketing management : MM
7
Springer eBook Collection / Business and Economics
7
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ECONIS (ZBW)
106
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1
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
2
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
3
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
4
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
5
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
6
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
7
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
8
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
9
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
10
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
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