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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Shukla, Paurav"
~subject:"Brand management"
~subject:"Impact assessment"
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International journal of advertising : the review of marketing communications
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
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