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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of international consumer marketing"
~person:"Bock, Dora"
~source:"econis"
~subject:"Brand management"
~subject:"Comparison"
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International journal of advertising : the review of marketing communications
Journal of international consumer marketing
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Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
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