//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of international consumer marketing"
~source:"econis"
~subject:"Comparison"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Comparison
Advertising effects
229
Werbewirkung
229
Advertising
177
Werbung
177
Consumer behaviour
158
Konsumentenverhalten
158
Internet marketing
81
Online-Marketing
81
Brand management
48
Markenführung
48
Social Web
36
Social web
36
Brand image
30
Markenimage
30
advertising
23
Brand
17
Celebrity endorsement
17
Celebrity-Werbung
17
Markenartikel
17
Psychology of advertising
17
Werbepsychologie
17
persuasion knowledge
16
Emotion
15
Gender
12
Geschlecht
12
Product Placement
12
Product placement
12
Humor
11
Luxury goods
11
Luxusgüter
11
Personality psychology
11
Persönlichkeitspsychologie
11
Target group
11
Zielgruppe
11
social media
11
Bibliometrics
10
Bibliometrie
10
Corporate disclosure
10
Public relations
10
Sponsoring
10
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Clark, Ronald A.
1
Coulter, Robin
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Micu, Camelia C.
1
Parker, R. Stephen
1
Published in...
All
International journal of advertising : the review of marketing communications
Journal of international consumer marketing
International journal of advertising : the quarterly review of marketing communications
8
European journal of marketing : EJM
4
Journal of advertising research
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of current issues and research in advertising : JCIRA
3
Journal of promotion management : JPM
3
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
International marketing review
2
Journal of business research : JBR
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Advertising, promotion, and new media
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
Communicating corporate social responsibility : perspectives and practice
1
Cutting edge international research
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
European research studies
1
Forum für Fachsprachen-Forschung : FFF
1
Handbook on cross-cultural marketing
1
Health marketing quarterly
1
IIMB management review
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Interkulturelles Management im deutsch-französischen Umfeld : theoretische und empirische Beiträge
1
International business and economics research journal
1
International journal of comparative management
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
International marketing ; Vol. 2
1
Journal of creating value
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.
;
Clark, Ronald A.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Saved in:
2
The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.
;
Coulter, Robin
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->