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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~person:"Beckert, Johannes"
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Beckert, Johannes
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International journal of advertising : the review of marketing communications
Journal of marketing management : MM
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Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Borchers, Nils S.
;
Hagelstein, Jens
;
Beckert, Johannes
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
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