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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~person:"Chiang, Chang-Tang"
~person:"Chu, Shu-Chuan (Kelly)"
~subject:"Brand"
~subject:"Markenführung"
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Brand
Markenführung
Brand management
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Social Web
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Beziehungsmarketing
1
Brand activism
1
Brand image
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Confidence
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Customer integration
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Customer learning
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Internet marketing
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Kundenintegration
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Online-Marketing
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Relationship marketing
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Social network
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Soziales Netzwerk
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Vertrauen
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Viral marketing
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Virales Marketing
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attitude and trust in social media
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authenticity
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brand-sociopolitical cause fit
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customer engagement behaviours (CEBs)
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electronic word-of-mouth (eWOM)
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self-serving motive
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Chiang, Chang-Tang
Chu, Shu-Chuan (Kelly)
Dens, Nathalie
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Hudders, Liselot
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Ang, Lawrence
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International journal of advertising : the review of marketing communications
Journal of marketing management : MM
Journal of electronic commerce research : JECR
1
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ECONIS (ZBW)
2
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When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
2
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
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