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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~person:"Chu, Shu-Chuan (Kelly)"
~person:"Kim, Yoojung"
~subject:"Brand"
~subject:"Markenführung"
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Chu, Shu-Chuan (Kelly)
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International journal of advertising : the review of marketing communications
Journal of marketing management : MM
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When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
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