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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Bang, Hye Jin"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Relationship marketing"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Customer satisfaction
Relationship marketing
persuasion knowledge
Consumer behaviour
6
Konsumentenverhalten
6
Advertising
4
Werbewirkung
4
Werbung
4
Brand image
1
Brand management
1
Cognition
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Computerspiel
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Construal level theory
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Erwartungsbildung
1
Expectancy violations
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Expectation formation
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Factor analysis
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Hedonischer Preisindex
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Internet marketing
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Kognition
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Leisure industries
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Low-cost strategy
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Markenführung
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Markenimage
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Marketing management
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Marketingmanagement
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Media multitasking
1
Media usage
1
Mediennutzung
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Meinung
1
Niedrigpreisstrategie
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Online-Marketing
1
Opinion
1
Perception
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Personality psychology
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Persönlichkeitspsychologie
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Bang, Hye Jin
Yoon, Sukki
6
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Lou, Chen
4
Loureiro, Sandra Maria Correia
4
Matthes, Jörg
4
Naderer, Brigitte
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Wu, Linwan
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Boerman, Sophie C.
3
Breves, Priska
3
Choi, Dongwon
3
Feng, Yang
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Yoon-Joo
3
Schramm, Holger
3
Taylor, Charles Raymond
3
Wen, Taylor Jing
3
Xie, Quan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Arora, Nilesh
2
Bilro, Ricardo Godinho
2
Biswas, Abhijit
2
Boutsouki, Christina
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Chen, Qimei
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Choi, Chang-Won
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Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Doorn, Jenny van
2
Guha, Abhijit
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Haley, Eric John
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Hatzithomas, Leonidas
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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1
The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
2
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
3
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
4
How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin
;
Choi, Dongwon
;
Wojdynski, Bartosz W.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
Saved in:
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