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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of service management"
~person:"Schaarschmidt, Mario"
~subject:"Virales Marketing"
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Virales Marketing
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International journal of advertising : the review of marketing communications
Journal of service management
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Customer fairness perceptions in augmented reality-based online services
Christ-Brendemühl, Sonja
;
Schaarschmidt, Mario
- In:
Journal of service management
33
(
2022
)
1
,
pp. 9-32
Persistent link: https://www.econbiz.de/10012797603
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