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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of strategic marketing"
~person:"Morgan, Robert"
~subject:"Marketing management"
~subject:"Marketingtheorie"
~type_genre:"Aufsatzsammlung"
~type_genre:"Sammelwerk"
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International journal of advertising : the review of marketing communications
Journal of strategic marketing
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Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
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contributor
)
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2011
Persistent link: https://www.econbiz.de/10009314493
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