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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~person:"Lwin, May O."
~subject:"Advertising effects"
~subject:"Body weight"
~subject:"Customer satisfaction"
~subject:"Luxury goods"
~subject:"Youth"
~subject:"persuasion knowledge"
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Lwin, May O.
Boerman, Sophie C.
5
Matthes, Jörg
5
Naderer, Brigitte
5
Yoon, Sukki
5
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4
Kim, Kacy K.
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International journal of advertising : the review of marketing communications
Marketing intelligence & planning
Journal of global marketing
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ECONIS (ZBW)
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A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
2
The role of socialization agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun
;
Lwin, May O.
;
Yee, Andrew Z. H.
;
Kee, Kalya M.
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012200490
Saved in:
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