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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"NBER Working Paper"
~isPartOf:"The journal of media economics"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Wahrnehmung"
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Wahrnehmung
Print advertising
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Printwerbung
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Advertising
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USA
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Schweiger, Günter
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Dabic, Marina
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International journal of advertising : the review of marketing communications
NBER Working Paper
The journal of media economics
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Journal of business research : JBR
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
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Business and Economic Research : BER
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Corporate communications : an international journal
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Cross-cultural and critical perspectives on brands
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Eurasian business review
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International advertising and communication : current insights and empirical findings
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing communications
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Journal of marketing research : JMR
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The marketing review
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ECONIS (ZBW)
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Aufmerksamkeitsleistung von Anzeigen in den Gelben Seiten
Hofer, Natalie
;
Schweiger, Günter
;
Schießl, Michael
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003674468
Saved in:
2
Printwerbung : der erste Eindruck zählt! ; Werbeforschung mit dem Tachistoskop
Dabic, Marina
;
Schweiger, Günter
;
Ebner, Ulrike
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10003674486
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