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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Germany"
~subject:"Social web"
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Germany
Social web
Brand management
178
Markenführung
178
Consumer behaviour
147
Konsumentenverhalten
147
Brand image
101
Markenimage
101
Advertising effects
72
Werbewirkung
72
Brand
70
Markenartikel
70
Advertising
39
Werbung
39
Internet marketing
38
Online-Marketing
38
Beziehungsmarketing
32
Relationship marketing
32
Social Web
31
Luxury goods
18
Luxusgüter
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Personality psychology
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Persönlichkeitspsychologie
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Marketing management
10
Marketingmanagement
10
Psychology of advertising
10
Werbepsychologie
10
Celebrity endorsement
9
Celebrity-Werbung
9
branding
9
Customer satisfaction
8
Emotion
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Experiment
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Kundenzufriedenheit
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Product Placement
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Product placement
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Viral marketing
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Virales Marketing
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brand attitude
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brand loyalty
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social media
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Dens, Nathalie
2
Hudders, Liselot
2
Veirman, Marijke de
2
Aboulnasr, Khaled
1
Albrecht, Carmen-Maria
1
Ang, Lawrence
1
Bargoni, Augusto
1
Bauer, Brittney C.
1
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Dimitriu, Radu
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Einwiller, Sabine
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Ekinci, Yuksel
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Fritz, Wolfgang
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Giachino, Chiara
1
Guesalaga, Rodrigo
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Gutuleac, Rada
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Haber, Tobias E.
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Haggerty, Nicole
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Han, Jiyoon
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Koronaki, Eirini
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International journal of advertising : the review of marketing communications
Psychology & marketing
SpringerLink / Bücher
134
Journal of business research : JBR
105
The journal of brand management : an international journal
60
The journal of product & brand management
59
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
48
Innovatives Markenmanagement
39
Springer eBook Collection / Business and Economics
32
Research
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Gabler Edition Wissenschaft
26
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
22
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
22
Springer eBook Collection
22
Business horizons
20
Journal of marketing management : MM
20
Marketing intelligence & planning
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Gabler Research
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
13
Social Branding : Strategien - Praxisbeispiele - Perspektiven
13
Asia Pacific journal of marketing and logistics
12
Employer Branding : Arbeitgeber positionieren und präsentieren
12
Springer Proceedings in Business and Economics
12
Technological forecasting & social change : an international journal
12
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
European Sport management quarterly : ESMQ
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
3
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
4
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
5
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
6
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
7
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
8
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
9
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
10
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
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