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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"SocioEconomic challenges : SEC"
~subject:"Movie theatre"
~subject:"Social web"
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Movie theatre
Social web
Film industry
8
Filmwirtschaft
8
Advertising effects
4
Werbewirkung
4
Consumer behaviour
3
Film
3
Kino
3
Konsumentenverhalten
3
cultural marketing
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Advertising
2
Brand management
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Internet marketing
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Markenführung
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Online-Marketing
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Product Placement
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Product placement
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Viral marketing
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Virales Marketing
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Werbung
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consumer behavior
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movie consumption
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3D movies
1
Advertising effectiveness
1
Bibliometrics
1
Bibliometrie
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Brand image
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Brand placement
1
Children
1
Cultural identity
1
Customer satisfaction
1
Dienstleistungsmarketing
1
Holiday behaviour
1
Kinder
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Kulturelle Identität
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Kundenzufriedenheit
1
Markenimage
1
Movie induced tourism
1
Movie sequels
1
Naming strategy
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Balázs, Gyenge
2
Ádám, Horváth
2
Choi, Yung Kyun
1
Dahlén, Micael
1
Kim, Kacy K.
1
Lange, Fredrik
1
Thorbjørnsen, Helge
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Yoon, Sukki
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International journal of advertising : the review of marketing communications
SocioEconomic challenges : SEC
Journal of cultural economics
14
Journal of business research : JBR
9
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Applied economics letters
4
International journal of industrial organization
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
NBER Working Paper
4
NBER working paper series
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal of economics & management
3
Journal of retailing and consumer services
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of industrial organization
3
The journal of media economics
3
Discussion papers / CEPR
2
Handbook of social media management : value chain and business models in changing media markets
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
International journal of arts management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of electronic commerce research : JECR
2
Journal of global fashion marketing : JGfM
2
Journal of marketing research
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
Nepalese journal of economics : a publication of Uniglobe College
2
Psychology & marketing
2
Review of marketing science
2
Technological forecasting & social change : an international journal
2
The B.E. journal of economic analysis & policy
2
The Korean economic review
2
The journal of industrial economics
2
The journal of law & economics
2
The journal of law, economics, & organization
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ECONIS (ZBW)
4
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Service marketing analysis of movies as unique service-products
Ádám, Horváth
;
Balázs, Gyenge
- In:
SocioEconomic challenges : SEC
4
(
2020
)
2
,
pp. 44-55
Persistent link: https://www.econbiz.de/10012295272
Saved in:
2
Advertising in the environment of movies : a literature study
Ádám, Horváth
;
Balázs, Gyenge
- In:
SocioEconomic challenges : SEC
3
(
2019
)
3
,
pp. 40-46
Persistent link: https://www.econbiz.de/10012115165
Saved in:
3
Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM
Thorbjørnsen, Helge
;
Dahlén, Micael
;
Lange, Fredrik
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 433-444
Persistent link: https://www.econbiz.de/10012200493
Saved in:
4
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
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