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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"The journal of media economics"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~isPartOf:"ZEW discussion papers"
~person:"King, Karen Whitehill"
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International journal of advertising : the review of marketing communications
The journal of media economics
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
ZEW discussion papers
Journal of advertising research
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Journal of current issues and research in advertising : JCIRA
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Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
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