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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"The journal of media economics"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~isPartOf:"ZEW discussion papers"
~subject:"1999"
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International journal of advertising : the review of marketing communications
The journal of media economics
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
ZEW discussion papers
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Rate-setting procedures for preprint advertising at nondaily newspapers
Smith, Ken
;
Wiltse, Eric
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10002562639
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