//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"The journal of media economics"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~isPartOf:"ZEW discussion papers"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zeitungsanzeige"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
USA
Print advertising
21
Printwerbung
21
Deutschland
5
Germany
5
Advertising
4
Advertising effects
4
Preismanagement
4
Press publisher
4
Presseverlag
4
Pricing strategy
4
Theorie
4
Theory
4
United States
4
Werbewirkung
4
Werbung
4
Magazine
3
Zeitschrift
3
Competition
2
Einnahmen
2
Frauen
2
Perception
2
Preistheorie
2
Price theory
2
Revenue
2
Wahrnehmung
2
Wettbewerb
2
Women
2
1990-1991
1
1990-1994
1
1994
1
1998-2010
1
1999
1
Advertising media
1
Advertising planning
1
Age group
1
Altersgruppe
1
Anzeigenmarkt
1
Austria
1
Benchmarking
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Smith, Ken
2
King, Karen Whitehill
1
Koschat, Martin A.
1
Martin, Hugh J.
1
Putsis, William P.
1
Reid, Leonard N.
1
Soh, Hyeonjin
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
The journal of media economics
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
ZEW discussion papers
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
4
JMM : the international journal on media management
3
Journal of marketing communications
3
Journal of marketing research : JMR
2
Ross School of Business working paper series
2
The journal of services marketing
2
Advances in applied microeconomics : a research annual
1
Advances in business marketing : a research annual
1
Advertising and violence : concepts and perspectives
1
Brookings papers on economic activity : BPEA
1
CEFIR and NES working papers
1
Cutting edge international research
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Economic Analysis Group discussion paper
1
Enhancing knowledge development in marketing ; Vol. 21
1
Georgia Tech Scheller College of Business research paper
1
Global journal of business research : GJBR
1
Health affairs : at the intersection of health, health care, and policy
1
Health marketing quarterly
1
Information economics and policy : IEP
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sport management and marketing : IJSMM
1
International marketing review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Journal of fashion marketing and management
1
Journal of global business : JGB ; journal of the Association for Global Business
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of international marketing and marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Saved in:
2
Who wants you when you're old and poor? : Exploring the economics of media pricing
Koschat, Martin A.
;
Putsis, William P.
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 215-232
Persistent link: https://www.econbiz.de/10001513102
Saved in:
3
Preprints versus display advertising : which is more profitable for nondaily newspapers?
Smith, Ken
- In:
The journal of media economics
12
(
1999
)
4
,
pp. 233-245
Persistent link: https://www.econbiz.de/10001441932
Saved in:
4
Intermedia competition for advertising in small daily markets
Smith, Ken
- In:
The journal of media economics
8
(
1995
)
4
,
pp. 29-45
Persistent link: https://www.econbiz.de/10001201602
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->