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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Anglada-Tort, Manuel"
~person:"Gistri, Giacomo"
~person:"Ko, Eunju"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Umfrage"
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Search: subject_exact:"Product image"
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Advertising effects
3
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
Werbewirkung
3
Brand
2
Markenartikel
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Advertising
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Advertising music
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Audio branding
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Experience marketing
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Instagram
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Internet marketing
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Luxury goods
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Luxusgüter
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Music
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Music industry
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Musik
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Online-Marketing
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Product Placement
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Product placement
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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Werbemusik
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Werbung
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ad priming
1
advertising music
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brand attitude
1
brand recall
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consumer choice
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eWOM
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luxury brand
1
media priming
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prominent
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Anglada-Tort, Manuel
Gistri, Giacomo
Ko, Eunju
Matthes, Jörg
3
Naderer, Brigitte
2
Sung, Yongjun
2
Ahn, Jungyong
1
Alharbi, Khalid
1
Ang, Lawrence
1
Baek, Tae Hyun
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Balasubramanian, Siva Kumar
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Bintinger, Simone
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1
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1
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Chang, Hua
1
Chen, Kuan-Ju
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Choi, Dongwon
1
Choi, Sung Tae
1
Choi, Sungchul
1
Chu, Shu-Chuan (Kelly)
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Duff, Brittany R. L.
1
Eguro, Yuka
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Einwiller, Sabine
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Enschot, Renske van
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Feng, Wenting
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Hong, Cheng
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1
Jhang, Jihoon
1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
Marketing letters : a journal of research in marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
3
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
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