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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Bellman, Steven"
~person:"Wu, Linwan"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Werbewirkung
3
Advertising
2
Werbung
2
perceived manipulativeness
2
Affective persuasion
1
Cognition
1
Comparative advertising
1
Corporate Social Responsibility
1
Corporate disclosure
1
Corporate social responsibility
1
Crisis management
1
Emotion
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Financial crisis
1
Finanzkrise
1
Kognition
1
Krisenmanagement
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Language
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Motivation
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Native CSR advertising
1
Native advertising
1
Psychology of advertising
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Public relations
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Sprache
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Unternehmenspublizität
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Vergleichende Werbung
1
Werbepsychologie
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ad identification
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ad-induced affect
1
affect priming
1
affect-as-information
1
cognitive load
1
comparative advertising
1
context-induced affect
1
crisis type
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disclosure language
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mood management
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motivation attribution
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Article in journal
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Bellman, Steven
Wu, Linwan
Yoon, Sukki
7
Matthes, Jörg
6
Naderer, Brigitte
6
Choi, Yung Kyun
5
Kim, Kacy K.
5
Taylor, Charles Raymond
5
Boerman, Sophie C.
4
Eisend, Martin
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Beckert, Johannes
3
Bergkvist, Lars
3
Choi, Dongwon
3
Evans, Nathaniel J.
3
Hudders, Liselot
3
Kang, Moon Young
3
Ko, Eunju
3
Pelsmacker, Patrick de
3
Spielvogel, Ines
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Boutsouki, Christina
2
Breves, Priska
2
Buijzen, Moniek
2
Cho, Chang-Hoan
2
Dens, Nathalie
2
Diehl, Sandra
2
Gan, Chen
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Holiday, Steven
2
Huang, Ying
2
Huh, Jisu
2
Ivanov, Lachezar
2
Janssen, Loes
2
Johnson, Benjamin K.
2
Kerr, Gayle
2
Kim, Jooyoung
2
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International journal of advertising : the review of marketing communications
Journal of marketing communications
7
Journal of advertising research
6
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing
1
Health marketing quarterly
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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1
Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
2
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
3
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
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