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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Borchers, Nils S."
~subject:"International economy"
~subject:"Social Web"
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Borchers, Nils S.
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International journal of advertising : the review of marketing communications
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Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Borchers, Nils S.
;
Hagelstein, Jens
;
Beckert, Johannes
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
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