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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Bright, Laura F."
~subject:"International economy"
~subject:"Social Web"
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Bright, Laura F.
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International journal of advertising : the review of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of marketing theory and practice
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Why are consumers following social media influencers on Instagram? : exploration of consumers' motives for following influencers and the role of materialism
Lee, Jung Ah
;
Sudarshan, Sabitha
;
Sussman, Kristen L.
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10013167385
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